Sudor's Blog

Thinking about running a challenge inside your wellness app? You should be. Whether you teach yoga, coach fitness clients, or guide meditation sessions, challenges are one of the most powerful tools you can use to boost engagement and grow your community. Here’s why they work, and how to launch one that gets results. Why challenges are a game-changer for app engagement: Challenges give your users structure, direction, and motivation. As a wellness professional, this might fee

For years, creators and fitness entrepreneurs have built their businesses on platforms like Facebook and YouTube - but in 2025, many are realizing those platforms aren’t built for them. The rules keep changing. The reach keeps shrinking. The tools you rely on suddenly disappear. If your brand, revenue, and community depend on someone else’s platform, you don’t truly own them. That’s why more creators than ever are building their own apps - and it’s changing everything. 1. Fac

If you’re running a fitness business, coaching program, or wellness brand, you’ve probably asked yourself: Do I really need my own app? The answer? Yes. And here’s why. In today’s digital world, having a website is the bare minimum, but a website alone won’t cut it. Consumer behavior has shifted dramatically toward mobile, with 90% of mobile time spent in apps rather than browsers. If you’re relying solely on your website to engage clients, you’re leaving revenue, retention,

The world is embracing online video content like never before, with nearly every social media platform shifting its focus toward video to keep up with TikTok’s dominance, with Facebook being no exception. In a recent announcement, Facebook stated: “Any new live broadcasts can be replayed, downloaded, or shared from Facebook pages or profiles for 30 days, after which they will be automatically removed from Facebook.” While this may seem like a drastic change, Facebook has intr

We Cracked the Code on Content That Converts After analyzing hundreds of successful online creators, one thing became clear: the ones who consistently attract and convert members aren’t just “good at social media” - they follow a system. These creators aren’t spending hours each day scrambling for content ideas. They aren’t guessing what to post next. They aren’t throwing out random motivational quotes and hoping for engagement. Instead, they follow a strategic, repeatable fr

Late last night, TikTok abruptly shut down for its 170 million U.S. users, just before a federal law banning the app took effect. Now, President-elect Donald Trump says he’ll issue an executive order on Monday to allow TikTok back, but only under certain U.S. ownership terms. It’s a dramatic development for a platform whose very existence in the U.S. has swung wildly, ironically, under the same leadership that first introduced the possibility of a ban. What’s Really Going On?

The New Year is fast approaching, and as creators, we know how important it is to hit January running. But let’s be real, December is not the time to be burning yourself out creating endless content or worrying about how to attract leads while spending time with your family. Good news: It doesn’t have to be that way! We’re hosting a live workshop designed to help you plan, prep, and take control of your January success while still enjoying the holidays. And no, it’s not about

When Black Friday arrives, it’s easy to get lost in the chaos of discounts, countdowns, and flash sales. But for creators, like you, the most valuable deal isn’t a bargain—it’s time to reflect on your business. Reflection is the secret weapon for creators who want to grow. By pausing to evaluate what worked, what didn’t, and what’s next, you can set the foundation for an even stronger 2025. In this blog, we’ll explore how reflecting on your content, audience, and strategy can

In the fitness industry, authenticity is more than a buzzword, it’s your competitive edge. It helps you build trust, stand out, and foster long-term loyalty among your community. Whether you’re launching a new fitness app or promoting your latest challenge, grounding your marketing efforts in authenticity ensures your audience feels connected and valued. But what does authenticity really mean? And how can you ensure your marketing is genuinely authentic? Let’s explore. The Pi

As the year draws to a close, it’s the perfect time to reflect on your fitness business journey. Whether you’re a trainer, coach, or content creator, reviewing what worked (and what didn’t) can give you clarity and direction for 2025. And what better way to do that than through journaling? Here’s a simple guide to help you process your 2024 wins, lessons, and opportunities to set the foundation for an incredible year ahead. Why Reflection Matters In the fast-paced world of fi

For years, creators have used Facebook Groups as a way to foster communities, offer exclusive content, and connect with their most loyal followers. But recent changes on the platform are making it harder for creators to run businesses the way they want. Many creators we speak to are feeling stuck, limited by Facebook’s evolving rules and restricted third-party integrations. If you’re tired of jumping through hoops just to keep your community engaged, you’re not alone. The Pro

YouTube creators we speak to are frustrated. YouTube’s algorithm is increasingly favoring short, clickable videos over the longer, community-focused content that many creators have used to build meaningful brands. As the platform prioritizes viral appeal, creators who’ve built loyal followings through genuine, long-form content are feeling the squeeze. Sound familiar? This shift is more than just an inconvenience; it’s a challenge to your business model. You’ve worked hard to

If you’re a fitness creator looking to scale your business, launching an app can seem intimidating, but it doesn’t have to be! We’ve designed our platform to make it as easy as possible for you to create, launch, and grow your app without the overwhelm. Here’s how we help you get your app live with minimal effort. Film Once, Use Many: How to Create Lots of Content Without Hours of Filming Creating a lot of content doesn’t mean spending hours on endless workouts. By taking a “

Email marketing is often the backbone of digital strategy, particularly for anyone aiming to build a membership community, but not everyone is aware of just how impactful it can be.In fact, statistics show that email marketing has an average ROI of 4,400% - yes, you read that right. For every £1 spent, you can expect around £44 in return, making it one of the most cost-effective tools for bringing in new paying members.In comparison, social media’s reach can be volatile, infl

January is the month of fresh starts, resolutions, and new fitness goals. For app creators, it’s a golden opportunity to engage new subscribers and re-engage your loyal community with fresh, inspiring content. Here are some top January content ideas to help boost user engagement and keep your members motivated as they kick off the new year! 1. Launch a 30-Day Fitness Challenge January challenges are a big draw. A 30-Day Fitness Challenge focused on themes like strength, mobil