Sudor's Blog

Why your planning needs to start now. If you've been planning on scaling your online membership programme, January is the golden month to make it happen. With the “new year, new goals” energy in full swing, clients are actively seeking the exact services you offer to improve their lives. It’s hands-down the best time to launch. But a successful launch doesn't just happen by flipping the calendar to 1st January. It takes intentional planning, a crystal-clear strategy, and the

As the holiday season approaches, it’s natural for routines to get a bit chaotic. Between parties, travel, and family time, maintaining healthy habits can feel like a huge challenge. That’s where a “Holiday Hustle” strategy can come in, offering your community an approachable, low-pressure program to keep them engaged and on track. Not only does this strategy support members in building healthier habits, but it also strengthens loyalty and keeps your app top-of-mind as we mov

When it comes to growing your fitness business, a high-converting landing page can be the difference between potential customers signing up or clicking away. But what makes a landing page effective, and how do you design one that turns visitors into paying clients? That’s where the Storybrand technique comes in. It’s a method that guides your potential customer through a clear, engaging narrative that positions them as the hero of the story, and you, as the guide with the sol

We’ve all done it. You’re browsing online, spot something you love, pop it in your cart, and then life happens. You get distracted, close the browser, and forget all about it. Fast forward a few hours, and there it is in your inbox: “We saw you looking...still interested?” That’s abandoned cart recovery in action, and while it may seem like a gentle nudge from the shopper’s perspective, for businesses, it’s a crucial tool to recover lost revenue. According to Statista, the av

Hyrox is quickly becoming one of the most exciting challenges in the fitness world, blending running and functional fitness into a race that pushes your strength and endurance to the limit. Recently, Sudor founders Emma and Marc tackled their first Hyrox event—it’s safe to say we’re hooked! With 8 kilometers of running and 8 intense workout stations (think sled pushes, burpees, and wall balls), it’s the perfect test of overall fitness. But what’s more exciting? Hyrox is growi

Creating a successful fitness app is about more than delivering great workouts—it’s about building a strong sense of community. Users today crave connection and belonging just as much as they do good content. At Sudor, we’ve seen firsthand how fostering these connections through in-app chat can significantly enhance both engagement and retention. Let’s explore how in-app chat can transform your fitness app and set you apart from the competition. Why Fitness Communities Matter

Running your own business can sometimes feel like you’re climbing Everest without a guide. You’ve got the passion, the drive, and the idea, but the path can be steep and unclear. Enter the business coach, a game changer for anyone who wants to get to the top without second-guessing every move. Let’s break down why having a business coach is the smartest investment you’ll ever make. 1. Expertise at your fingertips The best business coaches are the ones who have done it themsel

Flodesk has become the go-to email marketing platform for creators who want to blend style with substance. For fitness professionals launching their app, Flodesk’s powerful features can elevate your marketing strategy by allowing you to create personalised, visually engaging emails that not only capture attention but drive meaningful action. Let’s break down how you can leverage Flodesk to build momentum, nurture leads, and engage your audience through every phase of your app

At Sudor, we understand that music can make or break a workout experience. Our latest webinar, hosted in collaboration with Johnson Digital, explored the essential role music plays in fitness and how instructors can navigate the complex world of music licensing for their online classes. Here’s a breakdown of the key takeaways. Why is Music So Important in Fitness? Music is not just a background addition to a workout; it’s a powerful tool that can enhance the energy and motiva

Launching your fitness app is exciting, but it can also be daunting—especially if you’re starting with a smaller social media following. While 5,000 or fewer followers might seem limiting, it’s more than possible to secure your first 50 subscribers by leveraging the strength of your engaged community and smart marketing strategies. Let’s walk you through how to make that happen. Make Every Follower Count Having fewer than 5,000 followers doesn’t mean you’re at a disadvantage.

As we celebrate UK National Fitness Day 2024, with its theme "Your Health is for Life," there’s no better time to consider how fitness apps can help promote lifelong health and wellbeing. In today’s digital age, fitness apps have emerged as essential tools for creating sustainable habits, making it easier for individuals to access workouts and prioritise their health every day. For fitness professionals, incorporating an app into your business can be a powerful way to support

Launching a fitness app is exciting, but pricing it right? That’s the game-changer. A well-thought-out pricing strategy not only attracts the right audience but also ensures your app is sustainable and profitable. Let’s break down how to craft a pricing strategy that fits your app like a glove. Start with Market Research Know Your Competition: Dive into your competitors’ pricing models. Are they charging per month, per year, or offering one-time fees? Apps like yours can be p

Tips, Tricks, and Product Recommendations… Creating top-notch fitness videos is a game-changer for your app, boosting user engagement and helping clients achieve their goals. Here’s how to film like a pro, with some product recommendations to take your videos to the next level. Get the Lighting Right Great lighting is essential for professional-looking videos. Natural light is fantastic, but if you’re shooting indoors or during low-light conditions, investing in proper lighti

In the crowded landscape of fitness apps, standing out often means going beyond the basics of workout plans and calorie counting. It’s about making a meaningful impact on users’ lives, both now and in the future. One powerful angle that's often overlooked is the role of fitness in preventing cognitive decline and dementia. By focusing on longevity and quality of life, fitness app creators have the chance to not only attract new users but also foster lasting engagement and loy

For fitness app owners, September offers a unique window of opportunity that rivals even the January rush. With the return to routine after summer and the motivation to build new habits before the holiday season, September is the second most popular time for people to join gyms and start new exercise regimens. Here’s why you should leverage this momentum by launching a September fitness challenge and amplifying your marketing efforts across social media and email channels. Th