You're not hard to like. you're hard to find.
You've done the hard part already. You know your subject, the people who've worked with you trust you, and the work is good.
What nobody mentions is that being good doesn't make you findable. So you post more and film more, and at some point you find yourself in the ads manager on a Tuesday night, doing sums about what it costs to reach people who've never heard of you.
There's another way in. It doesn't need a bigger budget or a bigger following, it needs one conversation with the right person.
"Ads rent attention, a good partnership hands you a relationship you keep."
Here's what that looks like in practice: a pilates instructor and a physio have almost exactly the same clients and compete for none of them. One introduction to the physio's mailing list is worth more than a month of posting, and it costs nothing except asking well.
That's one partnership. The people Ashley works with have five or six running at the same time, and none of them are paying for reach.
Your host.
Ashley Goes is a business strategist specialising in partnerships that drive growth in reach and revenue for service businesses everywhere. She helps small businesses find and facilitate strategic partnerships so they are not leaning so heavily on social media alone, drawing on ten years in the fitness industry and a business she built and still runs today. Based in Boston.
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Ashley Goes
Some of what partnerships have opened up for Ashley's clients.
Every one of these came through an audience someone else had already built, without an ad budget behind it.
The authority you have built is powerful. Here's how you multiply it.
Quick answers.
Partners who trust us.
