SHIFT: AI Sprint

You started your business because something lit you up.

But somewhere between the content, the captions, the DMs, and the admin, that got buried under a to-do list that never ends.

So you tried AI. You got output that sounded nothing like you, closed the tab, and went back to doing it yourself. And now you're watching everyone talk about AI like they've figured it out, overwhelmed by a thousand tools, unsure where to even start.

Here's what nobody told you: that is not an AI problem. It is a foundation problem. AI is only as good as what you put in, and most people have never been shown how to set it up properly, how to make it sound like them, or how to get it to actually run tasks while they step away.

SHIFT: AI Sprint is two sessions where we fix that together, live, in community. Claude set up from scratch, your AI Brand Voice trained in, your first automation running on your actual business before we close our laptops.

No code or tech experience needed. If you can send a DM, you can do this.

The SHIFT You’ll Make

By the end of these two sessions, you'll shift from:

• Watching everyone talk about AI and feeling behind → using it confidently every single day to run your business

• Getting generic AI output that sounds nothing like you → a fully configured assistant that truly knows your voice

• Spending hours on one piece of content → a full week of content in a single sitting, in your actual voice

• Feeling overwhelmed by a thousand AI tools → knowing exactly which ones you need and how to use them

• Doing everything manually → an AI team handling the heavy lifting so you can focus on what actually lights you up

This Is For You If...

• You're a coach, creator, trainer, or small business owner who knows AI should be saving you time but somehow it's not.

• You've tried Claude or ChatGPT, got generic output that sounded nothing like you, and went back to doing it yourself.

• You have Claude Pro and are barely using it, or you're still not sure how to set it up properly

• You want AI to handle the grunt work so you can focus on the part that actually needs you.

• You want to learn by doing, in community, not by watching a YouTube tutorials alone at midnight.

Your Facilitator

SHIFT: AI Sprint is led by Dorin Heid, Head of Marketing & Partnerships at Sudor and an ex-Google Growth Specialist and Business Coach who has spent her career helping entrepreneurs build and scale businesses they actually love running.

She has spent the last few months going deep on Claude, figuring out what it can and cannot do for her and her team, automating a lot of the repetitive work that used to eat her days, and then teaching other people to do the same. She works with creators and coaches all over the world every day. She built this because she kept hearing the same thing over and over: I know what to do, I just can't keep up with all of it manually. I won't lie, it's also a bit scary. But the potential to free up time and focus on what actually lights you up is worth every hour of figuring it out.

With experience leading international growth for global brands like Breitling, Fiverr, and Wix and working daily with creators at Sudor, she has seen firsthand that the ones who thrive are not the ones who hustle harder. They are the ones who stay curious, embrace the right tools, and build systems that work for them.

Reflections from previous SHIFTERS

Quick Answers