We brought together 40 fitness and wellness creators for an exclusive in-person event designed to help them own their voice, community, and growth. The day featured a panel discussion with top creators and platform experts exploring how to stay authentic in a world of algorithms and how to build loyal, engaged communities.

Black Friday is the biggest online sales weekend of the year, but without a plan, it’s easy to miss the opportunity! Join Cat Butterfield for a 45-minute, value-packed webinar (plus live Q&A) where we’ll design your own Irresistible Black Friday Offer so you can attract new members, boost sales, and finish the year strong.

You’ll leave with:

• A clear Black Friday offer that’s irresistible and aligned with your brand.

• A step-by-step marketing timeline so you know exactly what to do and when.

• Plug-and-play content ideas and email templates to drive urgency and sales.

• Clarity on how to add value without just discounting your membership.

This is your chance to walk away with a ready-to-launch Black Friday strategy that sets you apart from the noise.

Are you struggling  to turn your content into an offer that actually sells? If so, you’re not alone. In our work with hundreds of creators and through our ongoing market research, we consistently see the same challenges:

• Your content is amazing, but clients don’t always say yes

• You’re creating constantly, yet your revenue feels stuck

• You want growth that aligns with your values, but don’t know how to structure your offers

That’s why we’re thrilled to invite you to our next webinar with Kristi Chaves on Building an Offer That Sells Itself. Kristi is a Business Mentor who has trained with renowned experts like Alex Hormozi (best-selling author of $100M Offers) and Alyssa Nobriga, and has built a $400K+/year business while raising her daughter (check out her podcast on what she learned from Alex Hormozi!). She combines strategy, somatic leadership, and a family legacy of coaching to help creators and entrepreneurs build businesses that align with their lifestyles, honor their values, and build long-term wealth.

This isn’t a “pushy sales” webinar. It’s interactive, hands-on, and practical.

You’ll learn how to:

• Design an offer that makes clients stay for years 

• Position your offer so clients feel seen and ready to say yes

• Sell without it ever feeling like “selling”

• Attract the right clients, even without thousands of followers

If people aren’t staying in your app, it’s hard to grow your income or your impact. One of the best ways to retain paying members is through email. If you’re unsure what to send or how to use email to truly connect with your community, then this webinar is for you.

From Sign-up to Superfan: Sending Emails & Comms to Retain Members
A Sudor creator webinar for anyone ready to stop the churn and start building real loyalty. This isn’t just about open rates, it’s about retention, trust, and long-term growth.

Learn how to:
- Craft onboarding emails that drive action from day on.
- Send weekly content that builds trust and routine.
- Re-engage inactive members with smart, timely messages.
- Use simple, proven tactics to boost retention, without burning out.

Whether you’re brand new to email or want to sharpen your current strategy, this webinar will give you the exact playbook to turn casual sign-ups into loyal, paying superfans.

Did you know email marketing has the highest ROI of any marketing channel—up to $42 for every $1 spent?

Most creators barely scratch the surface of what email can actually do for their business. That’s why this replay is a must-watch.

In this free on-demand training, you'll discover how to transform your email list into a powerful sales engine—without sounding pushy, spammy, or spending hours writing.

Watch now to learn:
✔️ The email funnels top creators use to attract and retain paying members
✔️ How to write emails that actually sell—without feeling like a salesperson
✔️ The secret sauce to building trust and connection through email
✔️ The biggest mistakes that keep creators stuck at the same size

Whether you're just getting started or want to scale your app's growth, this recording is packed with actionable strategies you can implement today.

👉 Hit play and start turning subscribers into superfans (and customers).

The Instagram Growth Formula: The 3-Step Strategy to More Members & More Income 🚀

Missed the live webinar? No worries—we’ve got you covered! In this recording, you’ll discover the proven 3-step formula to turn your Instagram audience into paying members without relying on the algorithm.

What you’ll learn:
✅ How to create content that attracts the right people
✅ The missing strategy that moves followers into paying members
✅ How to use a Free Challenge to scale your membership—fast!

If you’re tired of posting without seeing real growth in your business, this is for you. Watch now and start turning your content into conversions!

🎥 Watch the recording here

Unlock the Power of Challenges to Grow Your Membership

In this exclusive training, business growth coach Cat walks you through the exact step-by-step strategy to create a challenge that attracts, engages, and converts participants into paying members.

A challenge is a live event housed inside the Sudor platform, designed to rapidly boost your numbers - whether you're just starting out or looking to scale.

You'll learn:

• Why challenges are one of the most effective ways to grow your membership

• How to design a challenge that keeps people engaged from start to finish

• The step-by-step process to turn challenge participants into loyal members, including the customer journey, logistics, and conversion strategies

This training is for you if:

• You struggle to convert followers into paying members and need a proven strategy that works

• You've tried marketing tactics that feel too sales-driven and want a more natural approach

• You already have a membership and love the idea of running a challenge but aren’t sure how to structure it for real results

• You're building a new community and want a proven framework to gain momentum quickly

Watch now to learn how to run a challenge that drives real growth for your business👇.

We kicked off the year with an exclusive masterclass designed to help you grow your audience, attract the right members, and turn your email list into a sales powerhouse.

💡 Here’s what we covered:
✅ How to create a strategic freebie that builds your list with the right audience
✅ The easiest way to optimize your Instagram and convert followers into paying members
✅ Why email marketing delivers an average ROI of $42 for every $1 spent—and how to maximize it

If you’re serious about scaling your online membership in 2025, this is the must-watch masterclass to set you up for success.

🎥 Watch the full recording below and start growing your list today! 🚀

In today’s crowded fitness industry, authenticity is your competitive edge. It’s what helps you build trust, stand out, and foster long-term loyalty with your audience. In this exclusive webinar, we explored the key principles of authentic marketing and how to promote your fitness app in a way that truly connects.

💡 Here’s what you’ll learn:
✅ The four pillars of authenticity: transparency, consistency, empathy, and relatability
✅ How to create compelling content that feels personal and drives engagement
✅ The best marketing strategies for launching your app, including organic growth and paid ads
✅ Expert tips on creating high-quality content on a budget from a professional videographer

If you’re looking to scale your fitness business while staying true to your brand, this webinar is a must-watch.

🎥 Watch the full recording below and start building your brand with authenticity today! 🚀