SHIFT

SHIFT is a 4-sessions live, implementation-focused workshop series for fitness and wellness creators who are ready to take their business to the next level. You already have something that works, an audience, offers, real traction, but scaling can start to feel exhausting, inconsistent, and lonely.

After hosting hundreds of events both in person and online, one thing became clear: creators don’t need more information. They want community, accountability, and a space to get shit done together.

SHIFT is for creators who are ready to build systems that scale, create consistent revenue, and stop grinding solo. This is where you step into your CEO role, execute in real time, and grow alongside peers who want to rise together and have fun.

The SHIFT You’ll Make

By the end of these four sessions, you’ll shift from:

• Being just another creator to becoming a thriving business owner

• Chasing algorithms to building a true fan “cult” that sticks with you, buys from you, and grows with you because it believes in what you stand for

• Posting nonstop to creating content that leaves a mark and turns attention into consistent income

• Running your business like a treadmill to building scalable systems that keep revenue moving even when you log off

Here’s an overview of what we’ll focus on each week:

Week 1: Authenticity Always Wins

You’ll identify the one belief, obsession, or point of view you can’t not talk about and learn how polarity, aka not being liked by everyone, is what actually drives your business growth.

Week 2: Community Over Reach

You'll stop creating for the algorithm and start building for the people who already care: your true fans. You’ll learn how to turn them into your very own “cult” that grows because it believes in what you stand for, actually pay you, and stick with you no matter what.  

Week 3: Content Must Convert

You’ll stop trying to deliver everything in one post and learn the magic of creating one small shift in people, that they remember you for and want more of.

Week 4: Consistency Is Key

You’ll build simple growth systems that don’t rely on constant output, so your business keeps moving even when you take a break.

Your Facilitators

SHIFT is led by Ashley and Dorin, two growth experts who believe in the power of partnerships and who have helped hundreds of creators and global brands scale through strategy, systems, and collaboration.

Ashley is the founder of Hustle & Muscle and built a $25K+/month fitness business through partnerships, positioning, and scalable growth systems. Her clients have added 20K+ subscribers, landed nationwide brand deals, and generated five figure launches.

Dorin is Head of Marketing and Partnerships at Sudor and an ex Google Growth Specialist. She has led international expansion for brands like Breitling and Fiverr and helped hundreds of creators build sustainable businesses beyond algorithms.

They met through a partnership webinar Ashley hosted for Everfit, connected by chance in real life in Mexico City, and quickly realized the same thing: creators don’t need more information. They need a space to execute, build systems, and scale together, with accountability and community.

Ready to SHIFT?

If this resonates, this is your room. Limited to 30 seats only.