“I Want to Own My Own Book”: What Jo March Teaches Creators Today

There’s a scene in Little Women, that perfectly captures what Sudor’s Just Own It. philosophy is all about.

Jo March looks at her publisher and says, with full conviction:
“I want to own my own book.”

In the 1860s, that was a radical declaration of creative ownership.
Today, creators are saying the exact same thing, just in a new language:

“I want to own my platform.”
“I want to own my business.”
“I want to own my future.”

Jo’s fight wasn’t just about publishing rights. It was about autonomy, value, and building something on her own terms. That emotional resonance still rings true for every fitness and wellness creator carving out space online.

Sudor was created for this exact moment, where creative ambition meets the will for ownership, and everything starts to align.

It’s the moment you realise your content is your story.
Your business is your book.
And like Jo March, you deserve to own it.

Watch the whole scene here.