How to Grow Your Instagram FAST with a Joint Giveaway (Free & Easy Strategy)

If you're looking for a simple, effective way to grow your Instagram following and boost awareness for your app, this is it. It's free, fun, and delivers results fast!

What is a joint Instagram Giveaway?

A joint Instagram giveaway is when you team up with other brands or creators to offer a shared prize. Each person promotes the giveaway on Instagram, and followers enter by following all Instagram accounts involved, helping everyone grow their audience together.

How to run one yourself (step-by-step)

1. Step 1: Find your giveaway crew
   Reach out to 2–4 aligned wellness brands or creators. Pick people with a similar vibe or values, but not direct competition.

2. Step 2: Choose your prizes
   Each person contributes something valuable but doable: 3-month app subscription, a yoga mat, or a smoothie blender.

3. Step 3: Create a shared Instagram graphic
   Design a simple graphic to post on Instagram. Include all logos/ brand names involved, a visual of the prize bundle, and instructions on how to enter the giveaway.

4. Step 4: Set the entry rules
   Keep it clear:

   • Follow all Instagram accounts

   • Tag X amount of friends on the shared Instagram post

   • Share to your Instagram Story for a bonus entry

5. Step 5: Promote it everywhere
   Post to your feed, Stories, and mention it in your newsletter. Make it easy for your audience to enter.

6. Step 6: Pick a winner and celebrate it
   After a few days (or weeks), randomly select and announce a winner. Make sure to thank everyone who entered. It builds trust and makes your brand feel personal.

What your Instagram giveaway post should include:

Why it works:

• You reach the right people, fast – Wellness lovers already follow the brands you’re partnering with, so you’re showing up right where your ideal audience is hanging out.

• It builds awareness for your app – When someone discovers your brand through a giveaway, you're starting the relationship on a positive, value-driven note. Once you've gained these new Instagram followers, they start engaging with your app content, and over time, they’re much more likely to become app subscribers.

• Everyone wins - Each brand gains followers and visibility. You grow together, and no one needs to spend a cent apart from the prize given away.

Our pro tips for a successful giveaway:

• Choose aligned partners – Think wellness products, retreats, journals, or lifestyle tools that match your brand vibe and values.

• Make “follow all Instagram accounts” a must-do to enter – So every partner benefits from follower growth.

• Keep the prize exciting and useful – The better the prize, the bigger the buzz, and the more entries and Instagram follows.

• Use your existing brand partners - Already an ambassador for a wellness brand? Reach out! They’ll likely be happy to collaborate, especially if it helps them grow too.

Giveaway collaborations are a smart, low-cost way to grow your following, reach your ideal audience, and turn casual followers into loyal app subscribers. One of our pilates creators recently used this tactic, and the impact was huge! Her Instagram following surged, and app awareness increased in just a few days. The tactic is simple, effective, and absolutely something you can try too! It’s a top-of-funnel approach that brings fresh eyes to your brand, and with the right follow-up, it can help turn those new followers into loyal app subscribers.

Ready to try it?

At Sudor, we build world-class apps for creators who are ready to scale their online memberships and grow their impact. We also work closely with our creators to brainstorm and launch smart, effective growth strategies, just like this one.

If you’re thinking about building your own app and expanding your online membership, we’d love to help. Book a free call with us today and let’s bring your vision to life.